Marketing 2.0

The title of my blog was inspired by a Twitter exchange between Chris Brogan and I. Although I had no intentions of using it and the mention was purely in jest, I thought about the validity of it today driving into the office. It makes sense because well, aren't we all really somewhat 'naked' in this world of social media, hence, creating a community (or a colony) of nudists?

Social media allows for a 'rawness' that previously hasn't been available in the world of how we communicate. It's now acceptable to befriend your CEO, colleagues and acquaintances on Facebook, and the like, allowing them insight into your personal life, your personality, those that you choose to surround yourself with and what you find interesting. It's a world in which diversity is celebrated and promoted. The geeks, the intellects, the witty and so on. We're all here, dancing around somewhat naked letting others peek through the window and be voyeurs into our lives.

Why? How is this effective? It's simple; it's a lot easier to listen and to exchange when there is humanity. When interaction is brought to a more personal level we tend to find commonalities. For some, that's easy, for others, not so much. Personally, I'm an open book. What you see is what you get and if you can't see it, I'm more than happy to share with you anything that you'd like to know. I am sure there are some secrets and skeletons but I don't exactly have bones falling out of my mouth every time I open it. I'm not actually yellow as my picture might suggest, but that's just me having fun with my Mac. Befriend me on Facebook and you can see me in full color.

We're continually reading all of the recent studies regarding how companies are adopting Web 2.0 and social media. Within these metrics exist a variety of companies that still haven't. My only conclusion is that they are afraid to take their clothes off. When we stand raw and naked we open ourselves up to not just approval but criticism as well. That frightful moment of wondering, what do they think of me? Perhaps executives and employees alike have yet to find their voice or have no interest in hearing what others have to say - but they should, it's truly inspiring. By allowing people to network, connect and communicate your only increasing their abilities and tools to learn from one other. When has knowledge ever been a bad thing?

I'm having a blast hearing what others have to say, more importantly, I'm learning things that I otherwise may not have known. I also am utilizing this avenue as a means to have a voice for Awareness and myself. I have no problem being naked with ya'll. Flaws and all.

Cheers!

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