So, I’ll admit, it took me a long time to warm up to Twitter.  At first I thought it to be overwhelmingly – well, overwhelming.  I mean, who could possibly keep up with all of the information being purged?  I had enough difficulty maintaining a Facebook status.  As with anything however, time sort’s things through and after implementing about 12 Twitter monitoring tools and nailing down who it was that I really wanted to follow, what I really wanted to say and learn, I’ve gotten comfortable there. 

Until lately.  Well, I take that back, I still like it there but recently I feel as if I am in a cyber relationship with a myriad amount of folks I’ve never even laid eyes on and my every move is in measure with something resembling speed dating.  I’ve got 1 minute and 1 Tweet to prove my worth.  Eeek, what if I’m having a bad hair day and not at my wittiest?  My numbers climb, then they drop and vice versa.  Was it me?  Did I make a bad first impression?  Do I have bad breath?  Was I just being used for a number and when I didn’t immediately reciprocate affection I got dropped?  I mean hey, I’m not that kinda girl.  Maybe it takes me a little time to get to know you.

And then comes Qwitter.  Yikes.  If someone stops following you, then you immediately stop following him or her?   When did Twitter become spiteful?  Are you following people because they interest you or because of numbers alone?  And truly, you might not be interested in my random thoughts about social media marketing, what I had for breakfast or my favorite music of the week but I still might really be interested in what you have to say.  Do I have to stop following you because you stopped following me? 

Sometimes, you meet people, and you think you have something in common and in time, you realize that you don’t.  That’s ok.  It’s nobody’s fault, it’s just who we are.  Can’t we still be friends?  You might follow me but I’m just not interested in antique cars or optical physics so I don’t return the follow.  Isn’t that my right?  It doesn’t mean that I still don’t think you’re fabulous.  It just means that our Twitter relationship will never go to the next level because we don’t have much to talk about  - so, I’m bowing out gracefully before anyone gets hurt.

I’m not here for numbers, I’m here to learn, laugh, educate and hopefully connect with some folks that have common interests.  It’s ok if your not my type – or I yours.  I think?  I wouldn’t want anyone to follow me if they aren’t interested in social media, food or music – because what I have to say would most likely bore them – and I don’t want to be the lame girl at the party.

My thought is that people might be taking this game of Tweeting a bit too seriously.  Personally, if you have 3 followers or 30,000 that won’t make a difference to me.  I like you for you and I’ll follow you because something you’ve said has sparked my interest.  If I stop following you, it’s nothing personal; maybe we’ve just drifted apart.  It’s not you; it’s me.  No hard feelings ok?  
 


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Chris Brogan blogged today and posted a great conversation (video) that he had at CES with Marcy Cohen from Sony Electronics.

Sony Electronics launched their new community at CES (live and onstage with their CEO and Tom Hanks no less).  We're excited that Sony Electronics community is powered by Awareness - and more so, excited about all of the buzz that the community has been generating.

Check out Chris's blog and check out his conversation with Marcy here. 

Have a look and join Sony Electronics new community here.

Enjoy!

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Do you want to learn how to leverage social media to improve your marketing? If so, feel free to download the replay of our webinar with Paul Gillin, renowned author and technology journalist, who introduced the most popular applications of social media marketing, 10 never before discussed secrets from his newly released book, and step-by-step advice on how to put them to work for your business.

A host of new online opportunities are now available for marketing teams who want to leverage the power of social media to engage with their customers, build their brand, and increase revenues. In this webinar you'll learn how to take advantage of these new social media offerings.

What Paul discussed:

    * How to stimulate customer conversations and build your brand
    * How to use customer engagement to increase your revenue
    * Best practices from companies that are using online communities to learn more about their customers, provide better support, and sell more products.

This was a fantastic event - we had close to 1000 registrants and a tremendous response post event.  Take advantage of Paul's expertise and download the replay here.  A PDF of the presentation is also attached to this blog for download as well. 

Many thanks again to Paul for his time!  Enjoy.


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I thought I would take a minute to write just a plain old marketers view of how social media is impacting how I market. Because it is impacting what I do and for those folks not yet engaged in all of the benefits that social media has to offer - this might give you some insight as to why its time to step it up.
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Do you want to learn how to leverage social media to improve your marketing?  If so join us on January 13th as Paul Gillin, renowned author and technology journalist, introduces the most popular applications of social media marketing, shares 10 never before discussed secrets from his newly released book, and provides step-by-step advice on how to put them to work for your business.  A host of new online opportunities are now available for marketing teams who want to leverage the power of social media to engage with their customers, build their brand, and increase revenues.  In this free webinar, you'll learn how to take advantage of these new social media offerings. 

You'll learn:
•    How to stimulate customer conversations and build your brand
•    How to use customer engagement to increase your revenue
•    Best practices from companies that are using online communities to learn more about their customers, provide better support, and sell more products.

50 registrants to this webinar will receive a free copy of Paul's latest book titled, "The Secrets of Social Media Marketing".  To learn more and register for this free webinar event, click here.  


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Awareness has recently released a whitepaper discussing social media marketing and the benefits during touch economic times. Whether the United States is headed toward, or already deeply embroiled in a recession, one thing seems clear: interactive and digital marketing—social media marketing strategies in particular—will play a part in how your brand survives and thrives.
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